Solutions for online retailers

Obligations for online retailers

Whoever puts the sales packaging into circulation first, is the “initial distributor” according to the Packaging Ordinance (as of 1 January 2019 Packaging Act) and is therefore obligated to contract this with a packaging scheme (“Duales System”). It is not just cardboard packaging that must be licensed but also films, bubble wrap, natural materials, glass etc. This does not just apply to large companies but also to small manufacturers and distributors of goods, even if they are not using their own online shop for sales but platforms such as Amazon, eBay or DaWanda. Even the smallest quantities have to be licensed. Anyone who does not meet this obligation is threatened with warnings and penalties of up to EUR 100,000.

Our Head of Sales and packaging expert Ellen Hitschler explains the most important responsibilities and duties for online retailers in an interview with e-tailment.

Read interview

The new Packaging Act

The new Packaging Act took the last parliamentary hurdle on 12 May 2017 and came into effect on 1 January 2019. The new regulation contains several important changes for manufacturers and distributors. We have summarised them for you.

Our video explains what new obligations manufacturers and distributors have and what they should be aware of in order to keep their business legally secure.

What solutions does Landbell offer?

With Landbell EASy we are offering online retailers, shop operators and small stationary retailers a transparent and above all simple online solution for licensing sales packaging.

Advantages for you:

  • We take on your waste disposal obligations for at least two years.
  • You receive a loyalty bonus from the third year.
    Full legal security.
  • Simple transparent administration on the Landbell EASy online platform.
  • Packaging can also be licensed for dispatch to Austria, if required.
More about Landbell EASy

Check list for sales packaging waste disposal

  1. Initial distributors
    If you are the first to fill packaging with goods and distribute them to private end consumers, you are the initial distributor.
  2. Registration
    Obtain information and register at in just two steps.
  3. Agreement
    Conclude your participation agreement straight after registration. For an annual flat rate of EUR 75 (plus VAT) you license up to 150 kilograms of paper/paperboard/cardboard (equals roughly 400 medium dispatch boxes) for Germany with Landbell EASy.
  4. Quantity reports
    You really easily submit your quantity report through the EASy shop retrospectively. You simply enter the quantities you put into circulation per material type (paperboard, paper, cardboard, glass, aluminium etc.).
  5. Payment
    You can conveniently pay by credit card, PayPal or on account.

Your contact

Would you like to know more about our services or have further questions? 
If so, please contact:

Markus Pache

Expert for Sales packaging,
Head of Sales


(0 61 31) 23 56 52 – 804

Landbell GmbH

Landbell GmbH
Rheinstraße 4L
D-55116 Mainz

Phone: +49 (6131) 235652 – 0
Fax: +49 (6131) 235652 – 10
Email: info(at)


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