Meet us at the E-Waste World Conference & Expo

Come and meet us at Stand 114 from 30 November to 1 December at the Exhibition Centre in Frankfurt, Germany

The third edition of the E-Waste World Conference & Expo is expected to see more than 80 exhibitors and more than 1,000 participants from politics, business and science who will discuss current topics related to the collection and recycling of WEEE.

Among the 140 speakers at the conference is Sabrina Zanin, Global Key Account Manager at Landbell Group. Sabrina will give one of the keynote presentations on “Sustainability and Producer Responsibility Organizations” as part of the “Green & Sustainable Electronics” category on the first conference day.

Landbell Group will also have Stand 114 in the exhibition hall to discuss e-waste with visitors.

Topics of the event include recycling and material recovery technologies, green electronics, sustainable materials, non-toxic substitutes, end-of-life strategies, and regulatory and business models.

Register for the event here.

800 attendees, one goal: a plastic free world

Landbell Group to speak at biggest conference on reducing plastic waste

On 10-11 November 2021, the 2nd Plastic Free World Conference & Expo will take place in Cologne, Germany. The event is directed at companies that want to reduce their plastic consumption, use more bio-based materials and build a true circular economy along their supply chain.

This year, more than 200 international speakers and over 800 attendees will come together to discuss the latest business models, strategies, material innovations and technologies that can help reduce plastic waste.

The event will provide an opportunity to discuss this topic with leading global experts from a wide range of industries. Landbell Group will also be represented.

On 10th November at 9 am, Wojciech Swietochowski, Head of Global Sales at Landbell Group, will give a presentation on the “German Packaging Act vs. Importance of Extended Producer Responsibility”. Among other topics, he will address the contribution that the German Packaging Act can make to optimizing packaging design and to building a circular economy.

To participate in the event, please register here.

Have you met Hermit Leer?

New campaign in Austria to raise awareness among consumers to properly dispose of waste portable batteries

Have you met Hermit Leer? Hermit plays the main role in a new information campaign in Austria. The campaign was launched on 19 July by ERP Austria together with the Austrian Ministry for Climate Protection and other partners from the public and trade sector, as well as a battery manufacturer.

The campaign is all about Hermit, a battery, and his “empty” friends who probably all of us have at home. Batteries contain many valuable raw materials that can be reused if recycled properly. In addition, the incorrect storage or disposal of lithium batteries can lead to fire hazards – both at home and during waste management operations.

While Austria met the required 45% collection rate for waste portable batteries last year with 48%, the target was only just met in 2019 with 45%. The campaign is therefore designed to help increase the collection rate even more in the future.

The two-year campaign includes newspaper articles, radio advertising and social media campaigns, as well as collection boxes for waste batteries in major stores.

Visit the campaign’s website here.

Electrifying clothes: Mode for Recycling!

Another fantastic finale for ERP Poland’s eye-catching environmental campaign

Mode for Recycling is a very special initiative in which environmental protection meets fashion and art.

Polish clothes designer, Anna Kubisz invited children and teenagers to make creations from parts taken from electronic waste. In the process, the young people learned what to do with e-waste and used batteries.

“It is very important to separate waste carefully, especially the most dangerous waste to the environment, such as electronic waste,” explains Anna Kubisz. “But the most important thing is not to produce new garbage or new clothes.”

“It is said that the amount of clothes circulating in the world now is so large that it is enough for all the inhabitants of the Earth and it’s not necessary to produce new ones. The new trend is to appear in the same dress several times, change accessories, use something that you already have in the wardrobe and give a second life to clothes!”

The second edition of Mode for Recycling ended on 2 September 2021 with a star-studded fashion show. Polish theatre and TV stars showed off the beautiful eco-clothes, watched by all the young people involved in the workshops who came to see their work.

ERP Poland is grateful to Anna Kubisz for being so generous with her talent and would like to thank all the communities and cities that participated in the campaign.

“Most importantly, we would like to thank all the children and young people who worked so hard at the workshops,” acknowledged Mikolaj Józefowicz, head of ERP Poland. “We are happy that our initiative attracted so many young people. It is uplifting to see that the new generation is willing to work hard and is open to the idea of a new world based on a circular economy. We would also like to give thanks to the media who covered our project extensively.”

You can check out the fashion show – and other campaigns – on ERP Poland’s YouTube channel.

Green Alley Award 2022: The Latest Circular Economy Business Ideas


With the Green Alley Award, the Landbell Group has launched the first European start-up prize for the circular economy. As of now, young companies can submit their application for the Green Alley Award 2022 online at and get the chance to win €25,000. A jury of experienced professionals from Landbell Group and external experts will determine the winner following a live pitch, which will take place in April 2022.


“We want to encourage new ideas and business models to save resources and reduce waste,’ says Jan Patrick Schulz, CEO of Landbell Group. ‘There are so many creative ideas around. Our aim is to foster and promote young founders and connect them to our vast network of circular economy experts across Europe.”

The startup award is also of interest to companies looking to the future: The Green Alley Award unearths promising sustainable business solutions before they enter the mass market and offers established companies new sustainable alternatives to improve their products, services and supply chains. From sustainable materials to helpful digital solutions, the startups offer a wide range of concepts for different industries. Last year, traceless materials from Hamburg, Germany, won the award with a patent-pending technology that converts residual materials from the agricultural industry into a sustainable plastic alternative. In 2017, Finnish start-up Sulapac had presented a wood-based, biodegradable alternative to cosmetics packaging. The first winner of the Green Alley Award, Finnish start-up Repack, developed a service offering reusable shipping packaging for online retailers.


On our new website potential sponsors and partners can find out the many advantages of working with circular economy startups:

Your opinion matters: ZSVR to revise criteria on system participation


Germany’s Central Agency Packaging Register (Zentrale Stelle Verpackungsregister, ZSVR) has started a consultation on the 2021 edition of its system participation requirement catalogue. First published in 2018, the catalogue and its product groups have since been regularly updated and specified.

The catalogue allows producers to quickly and easily determine whether or not their packaging is subject to system participation. According to the German Packaging Law (Verpackungsgesetz, VerpackG), producers are responsible for ensuring that their packaging is classified correctly and, if necessary, is contracted with a packaging scheme.

The draft version of the catalogue consists of a total of 39 product sheets which can be viewed and downloaded from the ZSVR website’s consultation procedures section, including new and amended products.

Stakeholders can comment on the draft until Wednesday, 8 September 2021 via post or preferably electronically via

After the consultation period, the catalogue will be revised and voted on again. The final version is expected to be published on the ZSVR website in autumn replacing the current catalogue.

You can trust us… now it’s official!

Europe’s leading provider of e-commerce protection awards certificate to EASy-Shop

Following a successful audit, Landbell Group’s EASy-Shop now carries the buyer protection trustmark of Trusted Shops.

With the trustmark, Landbell Group can prove to its customers that quality criteria such as data protection, transparency and comprehensibility, as well as security during payment, are checked and guaranteed by an independent provider. The buyer protection connected to the trustmark also represents additional security for customers.

EASy-Shop offers sellers and online retailers low-cost, flat-rate solutions for licensing small and medium packaging volumes for Germany and Austria. This can be done quickly and easily at EASy-Shop also provides detailed information and FAQs on the German Packaging Law.

Landbell Group will also collect reviews via the Trusted Shops rating system, ensuring even more transparency for customers and visitors. In addition to the EASy-Shop for Germany, the Trusted Shops trustmark will soon be awarded for Austria, too.

For more information on Trusted Shops, please visit their website.

New EPR requirements for online marketplaces

Online retail is getting more and more popular. It is not only convenient for consumers; it has also helped consumers and shops to cope with the closures caused by COVID.

At the same time, national authorities and the European Commission have identified sales via online channels as a major source of freeriding, whereby companies do not comply with EU-wide extended producer responsibilities (EPR) for WEEE, batteries and packaging.

One significant channel is sales via online marketplaces, where sellers do not always fulfil their EPR obligations for various reasons, including the seller not being aware of their obligations. Furthermore, online platforms still have no legal obligation to ensure the compliance of their sellers.

Following the mandate from Article 8a of the Waste Framework Directive, the European institutions have emphasized once again that actors in online sales have similar obligations to other producers or retailers. The European Commission is currently working on “Guidelines on the minimum requirements for extended producer responsibility schemes”.

According to a first draft from September 2020, Member States should consider introducing actions to prevent illegal online selling. The draft guidelines specifically mention the need to impose certain responsibilities on marketplaces to tackle the freeriding problem, such as the requirement for the online marketplace to request and check sellers’ compliance with their EPR obligations: for example, registration and reporting.

Although the Guidance is not yet officially published, Germany, France, Belgium and Portugal have already published or drafted legislation to implement marketplace requirements, albeit while applying a slightly different approach to regulation.

For example, marketplaces would be obliged to share EPR compliance information with their sellers in Germany and Belgium, but not in France and Portugal.  Other requirements include active checking that sellers are fulfilling their registration or reporting obligations, have a contract with a producer responsibility organisation, or that the marketplace is keeping an internal register of EPR data for all its sellers.

In the event of a seller’s non-compliance, Members States are considering different measures that the marketplace would need to take, such as stopping the sales of affected sellers or taking on the seller’s EPR obligation.

It is expected that other countries will follow the path of Germany, France, Belgium and Portugal, as all EU Member States are struggling with the negative effects of freeriding. These include underfunding of waste management operations and the undermining of legitimate producers who must pay more to compensate for the freeriders.

What is the current status of the new obligations for online marketplaces in Germany can be found at


Landbell launches free PACK2RECYCLE online tool for customers

Landbell launches free PACK2RECYCLE online tool for customers

Recyclable packaging is key to a functioning circular economy. By keeping important raw materials in the loop, we can actively contribute to climate and resource protection.

As an environmental and waste disposal specialist, Landbell began offering its customers professional support for evaluating and optimising the recyclability of their packaging in 2020 with PACK2RECYCLE.

Now, since 1 June 2021, Landbell customers are able to register free of charge with the PACK2RECYCLE online tool to receive initial feedback on their packaging’s recyclability.

The online tool, which was developed by Landbell, provides a simple query mask in which customers can enter their packaging data, such as material type, colour and size. The tool then generates a report which shows the recyclability of the packaging.

An overview page gives customers constant access to all the packaging that they entered, including the result of the recyclability. However, the tool provides only an estimate of the recyclability and cannot not replace a professional assessment based on the minimum standard of the Central Packaging Register (ZSVR).

For a more detailed assessment according to the ZSVR minimum standard or for certification with the PACK2RECYCLE label, please contact us.

... that the Olympic medals for Tokyo 2020 are made from recycled electronic goods like your smartphone?

... that the Olympic medals for Tokyo 2020 are made from recycled electronic goods like your smartphone?

Normally, the Olympic Games are not known for sustainability and climate protection. In July 2021, however, the greenest and lowest-emission Olympic Games of all time are to take place in Tokyo.

The event organisers collected about 80,000 tonnes of metal from small household appliances, such as used mobile phones, to create the 5,000 gold, silver and bronze medals. To make the medal podiums for the Games, hard-to-recycle plastic is collected from thousands of stores across the country and the ocean.

Furthermore, the organisers are aiming to ensure that 99% of the items and goods procured for the Olympics, and 65% of the waste generated from its operations, will be reused or recycled by fine waste separation. Cardboard beds and the mattresses for athletes will be fully recyclable after use.

However, a prerequisite for functioning recycling is always the correct separation of waste. This is the only way to create new products without using new resources. You can find more information on the correct waste separation here.